Beet Juice, Annatto, Turmeric?

Some of our flavors don't have ANY coloring added to them, like Coco Bongo or Pina Colada Mimada. Others, like Bien Fresa use beet juice for coloring and emulating strawberry. Mango Tango has turmeric. 

Red #40, Yellow #5, Yellow #6?

There is research being done related to the effects of some of these artificial colors and their negative effect on the human body. Artificial food dyes are substantially less expensive than natural ones, but we decided it wasn't worth the savings. Sure... more money in the bank is nice, but

WE ARE SOCIALLY RESPONSIBLE